BRANDING | ONLINE RESUME CREATOR | 2019
ABOUT THE PROJECT
Super CV is an online resume editor. This free creation tool allows the personalization of ready-made beautiful CV templates in an easy and intuitive way.
Our main role was to develop a solid online and offline presence, that would translate the concepts of personalization and uniqueness into the visual identity, derived from the idea that the CV is how you present yourself into the world, with your own characteristics and style. We wanted the logo to be concise, sharp, and direct, but at the same time fun and friendly.
The result was a unique logo, but with variations of itself in order to represent a multiplicity of styles and personalities. The changing logo, displaying different "e" types, is a way to explore this idea of changes and customization that the platform offers and to state that whoever you are, you can mix and match to create your unique and personal online CV.
Our main role was to develop a solid online and offline presence, that would translate the concepts of personalization and uniqueness into the visual identity, derived from the idea that the CV is how you present yourself into the world, with your own characteristics and style. We wanted the logo to be concise, sharp, and direct, but at the same time fun and friendly.
The result was a unique logo, but with variations of itself in order to represent a multiplicity of styles and personalities. The changing logo, displaying different "e" types, is a way to explore this idea of changes and customization that the platform offers and to state that whoever you are, you can mix and match to create your unique and personal online CV.
CREATIVE FIELDS:
VISUAL IDENTITY
BRANDING
VISUAL IDENTITY
BRANDING
FINAL CREDITS:
Camila Urasaki - design
Estúdio Brizza - project management
Camila Urasaki - design
Estúdio Brizza - project management
